Since 2016, Vegan Outreach has been working to end violence toward farmed animals in India. With the demand for meat and dairy rising in the country, we’ve been working to educate the masses on more compassionate food choices.
Starting with an international expansion tour, the India team has now grown to 10 staff and a country-wide volunteer network. From outreach and education programs in colleges to institutional campaigns, read on to know more about how we’re helping animals in India.
Inspiring thousands of students to go vegan
Vegan Outreach’s dedicated staff and volunteers conduct in-person and online outreach programs at over 3,215 colleges and high school campuses each year, as well as at festivals, fairs, and conventions in 28 states.
Our Adopt A College program involves interactive classroom presentations, showing virtual reality videos, and tabling with our persuasive booklets to raise awareness about the suffering of animals raised for food. We focus on reaching the people who are motivated enough to make changes now—of which there are always many in our target audience of college students.
Support for making changes
We conduct outreach with the aim of signing people up for our 10 Weeks to Vegan guided challenge. Everyone who signs up receives weekly emails or WhatsApp messages with easy recipes, product recommendations, nutrition information, and lots of motivation. The content is tailored for an Indian audience and available in both English and Hindi.
We also offer a free mentorship program for those who need one-on-one support in making the transition.
The Green Tuesday Initiative – A campaign to help institutions serve more plant-based food at cafeterias
In addition to in-person outreach, Vegan Outreach also runs the Green Tuesday Initiative, a campaign to help companies, educational institutions reduce their environmental footprint by introducing plant-based food policies.
So far, we’ve helped 53 educational institutions and corporate offices in India implement more sustainable food policies and reduce large quantities of animal products from their menus. Some of our recent victories include our latest success with Tech Mahindra which implemented the Green Tuesday Initiative at their newly opened campus in Pune to reduce their animal product consumption by up to 20%.
Read more about our latest campaign successes here.
Our impact in numbers
By steadily increasing the number of vegans we’re laying the groundwork to more quickly reach a tipping point. Here’s our success in numbers:
- 219,268 students signed up for our 10 Weeks to Vegan guided challenge.
- 3,152 colleges and high schools visited in 24 states.
- 219,074 students attended classroom presentations and attended webinars.
- 26,333 people watched virtual reality videos.
- 1,418,984 people reached with informative vegan leaflets.
- 53 universities, corporate offices, and hostels joined the Green Tuesday Initiative.
Excited to join the movement? Here’s how.
Our work is possible because of generous supporters. Make a donation today to help animals in India!
We also need dedicated volunteers to help us reach more students and community members to spare more animals from suffering. With just a few hours of your time, you can change several dozen students’ lives forever. Sign up via our Volunteer Form.